Product Marketing Director (AI)

Location: New York, New York, United States

Salary: $140,000–$190,000 USD per year

Company

hirify.global is an advertising technology platform that helps brands, agencies, publishers, and platforms improve digital advertising across video, connected TV, display, native, and retail media.

What you will do

• Lead positioning and messaging for predictive audience modeling, intelligent curation, creative optimization, automation, and AI-powered planning and measurement.
• Own end-to-end go-to-market strategy for demand product launches, including ideal customer profiles, use cases, buyer personas, and packaging.
• Align product messaging with account-based marketing, demand generation, pipeline goals, and enterprise sales journeys.
• Create sales enablement materials, competitive battlecards, and narratives for complex AI-driven solutions.
• Develop thought leadership on AI-driven media buying, CTV monetization, retail media, and creative performance.
• Connect Product, Engineering, Sales, ABM, and marketing operations while operationalizing account intelligence in workflows.

Requirements

• 8+ years of product marketing experience in AdTech, MarTech, AI SaaS, or media platforms.
• Experience marketing machine learning, automation, or predictive modeling products.
• Strong technical fluency and the ability to translate complex capabilities into business value.
• Experience supporting enterprise sales cycles and launching complex AI-driven solutions.
• Strategic storytelling skills and technical credibility as a marketing leader.
• Strong revenue orientation and cross-functional collaboration skills.

Culture & Benefits

• Positive, collaborative, and compassionate working environment.
• Flexible paid time off policy.
• Medical, dental, and vision plans for eligible employees.
• 401(k) with employer match for eligible full-time employees.
• Commitment to inclusion, belonging, professional development, and community initiatives.