Senior Marketing Manager

Location: Hybrid, South Africa; Pretoria, Gauteng Province

Company

hirify.global is a global technology company operating a ride-hailing and mobility platform across 48 countries, with additional freight, delivery, intercity travel, and financial services.

What you will do

• Adapt hirify.global’s global brand strategy and guidelines for South Africa, Zambia, Zimbabwe, and Botswana.
• Plan and execute 360° marketing campaigns, activations, partnerships, and brand-building initiatives.
• Develop marketing briefs and oversee culturally relevant advertising and creative production.
• Drive passenger acquisition, retention, and brand awareness through locally relevant initiatives.
• Analyze acquisition and retention funnels, conduct customer development research, and identify product improvement opportunities.
• Develop and test performance marketing hypotheses in collaboration with the in-house performance marketing team.

Requirements

• At least 4 years of digital consumer marketing experience, preferably in a global or multinational company.
• Hands-on experience planning and executing multi-channel marketing campaigns and activations.
• Experience with influencer marketing, partnerships, and agency management.
• Ability to collaborate with and influence multiple stakeholders in a matrix structure without direct authority.
• Strong analytical skills, including campaign and funnel performance analysis and translating data into action.
• English proficiency test is part of the hiring process.

Nice to have

• Experience working with a mobile product.

Culture & Benefits

• Mentoring, career consulting, and professional learning programs.
• International collaboration and participation in the Global Talent Exchange Program.
• Company-wide challenges, awards, sports activities, volunteering, and social impact projects.
• Language courses and internal speaking clubs.
• Work with teams focused on initiative, open communication, and continuous growth.

Hiring process

• Application review followed by a hiring manager interview.
• Team interview and English proficiency test.
• Offer and hiring.