Senior Influencer & Creative Partnerships Manager

Location: Cape Town, South Africa

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and creative personalisation to support brand growth.

What you will do

• Manage top-tier Mega and Key Macro Influencers, celebrities, and brand ambassadors, aligning their creative output with client objectives.
• Identify talent through cultural trend monitoring, social listening, and creator landscape analysis.
• Lead long-term partnership negotiations, renewals, usage rights, exclusivity clauses, and financial terms.
• Act as the primary client contact for influencer strategy, campaign progress, performance reporting, and post-campaign analysis.
• Co-create integrated campaign concepts and translate campaign themes into creator-led mechanics, cultural activations, and original content formats.
• Oversee campaign budgets, SOWs, cost estimates, insertion orders, profitability, operational workflows, and the Influencer Campaign Manager.

Requirements

• 5+ years of experience in influencer marketing, talent management, or creative account management within an agency or brand environment.
• Proven experience personally managing high-profile Mega Influencers, celebrities, or brand ambassadors in high-budget integrated campaigns.
• Experience participating in agency creative brainstorms, pitching overarching campaign concepts, and negotiating long-term talent contracts.
• Strong creative conceptualisation, presentation, articulation, consultative sales, negotiation, and commercial management skills.
• Proficiency with influencer discovery tools such as CreatorIQ, social listening software, workflow systems, Microsoft Office, and Google Workspace.
• Deep knowledge of South African pop culture, sports, entertainment, and digital media trends.

Culture & Benefits

• Work within an integrated media and creative agency environment.
• Collaborate with art directors, copywriters, strategists, creative leads, and client decision-makers.
• Operate in a role combining strategic leadership, creative development, client service, and commercial accountability.
• Support and develop an Influencer Campaign Manager through operational guidance and delegation.