Brand Manager - CNS & Gastro

Location: Johannesburg, South Africa; on-premise work

Company

hirify.global develops and delivers affordable medicines and innovative treatment options while focusing on unmet medical needs.

What you will do

• Develop short- and long-term brand strategies, portfolio goals, market share objectives, and multi-year growth plans for CNS and Gastro products.
• Build customer decision journeys, segment markets, identify leverage points, and create insight-driven omnichannel promotion strategies.
• Manage promotional materials, specialized content, creative agencies, scientific communications, campaigns, events, and product launches.
• Engage key opinion leaders and medical experts, coordinate stakeholder activities, manage contracts, and identify unmet market needs.
• Manage annual marketing budgets, P&L planning, financial forecasts, sales and profitability targets, and marketing plan execution.
• Monitor KPIs, digital and e-commerce performance, competitive intelligence, compliance, and corrective action plans.

Requirements

• Degree in Marketing, Science, Finance, or Business Administration.
• 2+ years of experience in a Brand Manager role, including experience with CNS and Gastro specialities.
• Knowledge of the Marketing Code and Act 101 requirements for advertising medicines.
• Ability to interpret market data, generate insights, lead cross-functional projects, and apply therapy and competitor knowledge.
• Strong analytical, presentation, negotiation, leadership, teamwork, and communication skills.
• Understanding of digital communication, consumer-funnel channels, and digital KPIs such as clicks, impressions, and views.

Nice to have

• Experience launching an originator drug.

Culture & Benefits

• Personalised learning programs and career development opportunities.
• Joining and relocation support.
• Family support, including maternity and paternity benefits.
• Medical and life coverage for employees, with medical coverage for family members.
• Collaborative, inclusive, empathetic, and dynamic work environment.