8 дней назад
Senior Demand Generation Manager (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Demand Generation Manager (AI): Building scalable, data-driven full-funnel demand programs for new logo acquisition with an accent on pipeline generation, audience segmentation, and AI-powered campaign optimization. Focus on designing lead-to-opportunity funnels, running experimentation across channels, and connecting marketing programs to revenue outcomes.
Location: Remote - Georgia
Company
provides AI-enabled practice management, electronic medical records, e-prescribing, billing, and other software and services for mental and behavioral health therapists and practices.
What you will do
- Own marketing-sourced pipeline and new logo revenue targets.
- Build and scale full-funnel demand programs across paid media, organic channels, content, webinars, and events.
- Apply AI-enabled tools to campaign development, audience insights, personalization, testing, and optimization.
- Develop audience segmentation based on practice size, specialty, geography, and buying signals.
- Design and optimize landing pages, lead capture, nurture programs, scoring models, and MQL-to-SQL handoffs.
- Partner with Sales, RevOps, Product Marketing, and Content on attribution, messaging, routing, reporting, and revenue performance.
Requirements
- 5+ years of B2B demand generation experience with ownership of pipeline and revenue targets.
- Experience building demand programs that generate qualified, convertible pipeline.
- Strong analytical skills with experience using dashboards, funnel analysis, and performance data.
- Hands-on experience with lead scoring, nurture programs, and MQL-to-SQL handoff processes.
- Demonstrated use of AI-enabled tools for campaign creation, testing, personalization, or optimization.
- Strong collaboration, writing, and editing skills for ads, landing pages, and emails.
Nice to have
- Experience in B2B SaaS, healthtech, or vertical software marketing.
- Experience with HubSpot, Marketo, Salesforce, Google Analytics, Power BI, or similar tools.
- Interest in emerging AI capabilities and their responsible use in marketing.
Culture & Benefits
- Remote full-time work arrangement.
- Inclusive culture centered on diversity, equity, inclusion, belonging, and non-discrimination.
- Equal opportunity employment with confidential application handling under EEO guidelines.
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