Director, Marketing and Communications (Innovation)

Location: College Station, Texas, United States; onsite staff position. Restricted to U.S. citizens and legal permanent residents.

Company

Texas A&M Innovation supports the commercialization of research, technology partnerships, startup formation, and innovation programs across the Texas A&M University System.

What you will do

• Develop and execute a multi-year marketing and communications strategy aligned with the Texas A&M University System brand.
• Define brand architecture, messaging, visual identity, voice, KPIs, dashboards, budgets, and marketing operations.
• Build and lead a marketing function involving staff, agencies, freelancers, vendors, and an events team.
• Create faculty awareness campaigns, roadshows, workshops, educational materials, and commercialization-focused content.
• Develop digital infrastructure and marketing plans for technologies, industry partnerships, investors, startups, and innovation programs.
• Lead events, media relations, executive communications, impact storytelling, and compliance across marketing systems and content workflows.

Requirements

• Bachelor’s degree in marketing, communications, business, journalism, science communication, or a related field.
• At least 10 years of progressive marketing or communications experience, including 4 or more years leading staff, budgets, and external agencies.
• Experience marketing technical, scientific, or technology products and services to corporate R&D teams, investors, government stakeholders, or entrepreneurs.
• Expertise in CMS, SEO/SEM, email marketing, marketing automation, CRM campaigns, social media, paid media, and analytics.
• Strong writing, editing, visual storytelling, team leadership, budget management, and vendor management skills.
• U.S. citizenship or legal permanent residency is required; the position is security-sensitive and subject to a criminal history investigation.

Nice to have

• Master’s degree, MBA, advanced science communication training, or a STEM background.
• Experience in a university technology transfer office, innovation office, research park, national laboratory, or similar commercialization environment.
• Knowledge of intellectual property, licensing, and the university commercialization lifecycle.
• Experience producing video, podcast, and other multimedia content at scale.

Culture & Benefits

• Health benefits, paid vacation, sick leave, and holidays.
• Defined benefit retirement plan with employer contributions through the Teachers Retirement System of Texas.
• Optional defined contribution retirement and tax-deferred annuity plans.
• Tuition assistance and wellness programs supporting work-life balance.
• Work within a large public higher education and research system spanning universities, agencies, and innovation programs.