Manager, Brand Experiences (Experiential Marketing)

Location: College Station, Texas, United States

Company

hirify.global’s Division of Marketing & Communications develops messaging, branding, and brand oversight to promote and protect the university’s brand.

What you will do

• Help develop and manage the university’s brand experiences strategy, event roadmaps, partnership frameworks, and experiential marketing plans.
• Research markets, trends, cultural moments, and pop culture to identify activation and partnership opportunities.
• Identify and manage partnerships with brands, influencers, agencies, and vendors.
• Conceptualize, plan, and execute experiential marketing initiatives for target audiences.
• Coordinate internal teams and external agencies while managing workflows, vendor contracts, budgets, schedules, and risk mitigation.
• Set performance objectives, analyze post-activation data, and report insights and recommendations to executive stakeholders.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and experience.
• At least five years of experience in brand marketing or experiential marketing and large-scale brand events.
• Strong written, verbal communication, presentation, organizational, and executional skills.
• Ability to manage shifting priorities and move between high-level strategy and on-the-ground implementation.
• Collaborative leadership skills and a passion for storytelling through experiences.

Nice to have

• Experience leading high-profile brand activations for a national consumer-facing brand or higher education institution.
• Understanding of digital marketing, social media, and content creation.
• Creative thinking with strong attention to detail and design.
• Knowledge of Texas A&M’s mission, values, and culture.

Culture & Benefits

• Health, dental, vision, life, and long-term disability insurance, with university contributions to employee health and basic life premiums.
• Paid annual holidays, sick leave, and vacation leave.
• Automatic enrollment in the Teacher Retirement System of Texas.
• Free exercise and wellness programs.
• Free LinkedIn Learning access and limited financial support for conferences and workshops.
• Educational release time and tuition assistance for completing a degree while employed.

Hiring process

• Submit application data or attach a complete resume; a cover letter and portfolio are strongly recommended.
• Employment is contingent on credential verification and completion of a criminal history investigation.