Programmatic Acquisition Specialist (Gaming)

Location: Gibraltar, Gibraltar; hybrid workplace

Company

hirify.global creates engaging and interactive social gaming experiences across multiple platforms, with offices in Gibraltar and Antigua, bases in Malta and the Philippines, and a global remote team.

What you will do

• Own and optimise paid acquisition campaigns across in-app networks, DSPs, display, native, and retargeting channels.
• Manage budgets, spend pacing, forecasting, efficiency targets, and growth modelling.
• Develop new channel opportunities and structured test-and-learn roadmaps across channels such as CTV, DOOH, and podcasts.
• Manage the US multi-state user acquisition strategy using geo-targeting and localisation.
• Own channel-side tracking implementation, QA, attribution, and platform integration troubleshooting across web and app.
• Improve creative, audience, bidding, campaign structure, inventory quality, compliance, and fraud-risk controls in collaboration with Analytics, Creative, Product, and Partnerships.

Requirements

• 3+ years of experience in programmatic marketing, in-app, display, or similar acquisition channels.
• Independent experience managing and optimising meaningful acquisition budgets against CPA, ROAS, and/or LTV targets.
• Experience activating first-party and external audience data across DSPs, app networks, and retargeting platforms, including segmentation, suppression, and lookalike modelling.
• Technical understanding of modern web and app tracking architecture, attribution, and platform-level privacy changes.
• Ability to work in a hybrid setup in Gibraltar.

Nice to have

• Experience in the gaming industry.

Culture & Benefits

• Data-driven, high-performance working environment.
• Cross-functional collaboration with Analytics, Creative, Product, Partnerships, and Marketing.
• Opportunity to build and scale acquisition functions across established and emerging channels.
• Global team structure with offices and bases across multiple locations.