1 день назад
Senior Associate, Channel Marketing
100 000 - 112 500$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Associate, Channel Marketing (Data-Driven Financial Services Marketing): Executing integrated, multi-channel marketing strategies and campaigns for U.S. financial advisors with an accent on audience segmentation, personalization, analytics, automation, and AI. Focus on activating targeted programs, measuring performance, coordinating cross-functional delivery, and optimizing client engagement in a regulated asset-management environment.
Location: New York, NY, USA
Salary: $100,000–$112,500 per year, plus a discretionary bonus.
Company
is a global asset manager specializing in active fixed income and investment solutions across public and private markets.
What you will do
- Support integrated, multi-channel marketing strategies and campaigns aligned with business growth objectives.
- Execute audience targeting and segmentation initiatives using client insights, analytics, and performance data.
- Develop and activate marketing programs across digital, content, events, paid media, and sales enablement channels.
- Coordinate with sales, client-facing partners, Digital, Events, Content, Creative, and Analytics teams.
- Measure campaign performance, apply test-and-learn practices, and identify optimization opportunities.
- Manage multiple projects and ensure marketing activities comply with applicable regulatory requirements.
Requirements
- Bachelor’s degree and 3+ years of experience in asset management, wealth management, financial services, or related marketing roles.
- Experience supporting integrated marketing programs and collaborating with sales teams and internal stakeholders.
- Experience using data, marketing technology, automation, and analytics to improve marketing effectiveness.
- Familiarity with intermediary, institutional, or advisor client segments and client engagement strategies.
- Experience with digital marketing, campaign execution, project management, and performance measurement.
- Familiarity with platforms such as Smartsheet or Seismic.
Nice to have
- Knowledge of investment products such as Models, Alternatives, Municipals, SMAs, or ETFs.
- Interest in applying AI and other innovative tools to improve campaign performance and scalability.
- Agile marketing experience.
Culture & Benefits
- High-performance, inclusive culture centered on Collaboration, Openness, Responsibility, and Excellence.
- Opportunity to work across marketing disciplines and gain exposure to sales and client-facing teams.
- Total compensation includes base salary and a discretionary performance-based bonus.
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