Brand Manager (Beauty)

Location: Onsite at the headquarters in Port Washington, New York, USA

Salary: $69,000–$137,000 annual

Company

hirify.global develops and markets nail and beauty products across retail and digital channels.

What you will do

• Own long-term category strategy and seasonal brand planning for the nail portfolio.
• Translate consumer research, competitive intelligence, and beauty, fashion, and nail trends into actionable brand plans.
• Drive product development from ideation through packaging, pricing, positioning, and launch.
• Coordinate timelines and alignment across R&D, packaging, sourcing, design, sales, and operations.
• Plan paid digital campaigns, define targeting and creative briefs, and establish campaign KPIs.
• Monitor digital performance analytics and optimize content, targeting, and spend.

Requirements

• 6–10 years of progressive experience in brand management, product marketing, or category strategy; the qualification section also lists 8–13 years of relevant experience or industry exposure.
• Experience developing and executing go-to-market strategies across multiple retail channels and digital platforms.
• Fluency in social-first marketing, influencer-driven brand building, and paid digital campaign management.
• Strong commercial, analytical, communication, and cross-functional collaboration skills.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Korean language proficiency is required for internal alignment.

Nice to have

• Experience in fashion, beauty, personal care, or consumer goods.
• MBA or an advanced degree in Business, Marketing, or a related field.
• Familiarity with mass and drug retail dynamics, including Walmart, Target, CVS, and Walgreens.
• Experience with e-commerce content strategy, PDP optimization, DTC brand building, influencer campaigns, or creator partnerships.

Culture & Benefits

• Premium medical insurance, 401(k) savings plan, paid time off, and paid holidays.
• Annual bonus plan and employee referral bonus program.
• Onsite fitness center with indoor racquetball court and yoga room.
• Summer Fridays, complimentary gourmet meals, employee discounts, and commuter support.
• Relocation support, license and certification reimbursement, and company-paid visa sponsorship options including H-1B, O-1, and Green Card sponsorship.