Senior Director, Growth Marketing

Location: West Hollywood, California, United States (hybrid); must work from the Corporate Office at least 60% of the time

Salary: $160,000–$170,000 per year, plus eligibility for a discretionary bonus plan

Company

hirify.global is a vegan and cruelty-free luxury beauty brand offering high-performance cosmetics through global retail and ecommerce channels.

What you will do

• Own the global growth marketing strategy, roadmap, budget, targets, and organizational structure across paid media, retailer.com strategy, and digital ad creative.
• Lead upper- and mid-funnel brand media across CTV, OOH, social, audio, affiliate, paid search, and paid social.
• Manage and develop marketers and creative talent through coaching, career development, performance management, and team scaling.
• Oversee media forecasting, CAC and ROAS accountability, channel investment, and dynamic budget allocation.
• Build the measurement and experimentation agenda across MMM, MTA, incrementality testing, emerging platforms, and AI-powered tools.
• Partner with Creative, Ecommerce, Trade Marketing, Finance, retail, and consumer engagement teams to connect paid, owned, and earned media with business outcomes.

Requirements

• At least 10 years of experience in growth or performance marketing with ownership of strategy, budget, and team leadership.
• Strong knowledge of brand and performance media, including CTV, OOH, social, audio/podcasts, paid search, and paid social.
• Experience using MMM, MTA, and incrementality testing to guide media mix and investment decisions.
• Proven experience directly managing and developing marketing or creative teams and owning a significant media budget.
• Fluency with Meta Ads Manager, TikTok Ads Manager, Google Ads, Google Analytics, and comparable analytics platforms.
• Strong executive communication skills and the ability to work strategically while handling detailed execution in a fast-paced environment.

Nice to have

• Experience in luxury or beauty direct-to-consumer ecommerce.

Culture & Benefits

• Vegan and cruelty-free brand focused on innovation, animal welfare, diversity, and inclusion.
• Medical, dental, vision, life, accident, critical illness, and disability insurance.
• Retirement savings plans with company match.
• Paid family leave, paid holidays, education-related programs, and discretionary vacation time.