Associate Manager, Brand Strategy & Marketing (Barbie)

Location: El Segundo, California, United States

Salary: USD 118,000–138,000 per year

Company

hirify.global is a global toy and family entertainment company creating toys, content, consumer products, and digital and live experiences across an iconic brand portfolio.

What you will do

• Support annual brand planning, strategic milestones, and business updates for the Barbie brand.
• Define and maintain brand positioning and consistency across products, content, experiences, retail, and franchise initiatives.
• Analyze consumer, cultural, competitive, and franchise performance trends to develop strategic recommendations.
• Plan and execute integrated marketing campaigns, brand moments, launches, digital, retail, social, influencer, event, and PR activations.
• Coordinate internal teams, commercial partners, and external agencies while managing creative production and agency scope.
• Track campaign and franchise performance across awareness, engagement, conversion, sales, and cultural impact.

Requirements

• 5+ years of experience in brand strategy or marketing, franchise management or marketing, content marketing, or purpose-driven strategy; 3+ years with an MBA.
• Experience managing portfolios spanning multiple categories, including toys and non-toy consumer products.
• Ability to define brand vision and multi-year roadmaps and translate strategy into campaigns and activations.
• Strong understanding of consumer psychology, brand equity drivers, cultural trends, marketing mix, and KPIs.
• Experience influencing Design, Product, Marketing, and Franchise teams without direct authority.
• Financial acumen and experience with P&L at brand or category level.

Culture & Benefits

• Collaborative, innovative, and performance-driven working environment.
• Competitive total pay programs and comprehensive benefits.
• Resources supporting employees’ professional growth and full potential.
• Inclusive workplace focused on belonging, respect, and equal opportunity.