Senior Demand Generation Manager (Paid Search)

Location: Seattle; duties are performed in a normal office environment. The role requires occasional work outside normal hours to support global operations and approximately 10% travel.

Annual base pay: $128,500–$192,700, with possible incentive compensation, bonuses, restricted stock units, and benefits.

Company

hirify.global develops cybersecurity solutions that help organizations create, secure, and operate applications.

What you will do

• Define and lead the global paid search strategy in line with go-to-market priorities, pipeline, and revenue goals.
• Own end-to-end campaign performance, including keywords, audiences, bidding, budgets, conversions, and cost efficiency.
• Develop testing roadmaps across ad creative, landing pages, targeting, and bidding strategies.
• Partner with SEO, Product Marketing, Content, Web, and Analytics teams to build a unified holistic search strategy.
• Manage agency partners and maintain campaign governance, documentation, workflows, and reporting.
• Communicate performance, risks, opportunities, and priorities to stakeholders and leadership.

Requirements

• 8+ years of experience in paid search, SEM, or performance marketing; B2B experience is preferred.
• Deep expertise in paid search strategy, campaign management, optimization, Google Ads, automation, audience targeting, and value-based bidding.
• Experience scaling global or multi-region campaigns and managing budgets.
• Strong analytical skills and experience with Adobe Analytics, Google Analytics, Tableau, or similar tools.
• Experience integrating paid media with CRM and marketing automation systems such as Marketo and Salesforce.
• Experience managing agencies and cross-functional teams; a bachelor’s degree in Marketing, Business, Analytics, or a related field is preferred.

Culture & Benefits

• Work in a cybersecurity-focused environment serving organizations across the globe.
• Collaborate with diverse, cross-functional teams and global stakeholders.
• Benefits may include incentive compensation, bonuses, restricted stock units, and employee benefits.
• Reasonable accommodations are available during the application process.