Senior Creator and Influencer Marketing Manager

Location: Hybrid role at the Boston GO & Tech Center, United States

Salary: $110,000–$165,300 per year, plus bonus if applicable and benefits

Company

Procter & Gamble is a consumer goods company whose North America Grooming team develops brand marketing and commerce initiatives.

What you will do

• Define influencer marketing strategies for priority brands and lead discovery, recruitment, briefing, activation, and content approvals.
• Build long-term creator relationships, ambassador programs, advocacy communities, and creator collectives.
• Create original short-form content for TikTok, Instagram Reels, YouTube Shorts, and emerging platforms using modern creator tools and AI-enabled workflows.
• Test new content formats and emerging platform trends, translating learnings into scalable brand practices.
• Connect influencer and in-house creator content with affiliate, creator-commerce, retail media, eCommerce, traffic, conversion, and sales outcomes.
• Measure content performance and turn data into recommendations for future activations, including contract terms, usage rights, and paid media strategy.

Requirements

• 5+ years of experience in creator marketing, influencer marketing, social media, communications, community building, talent management, or a related field.
• Demonstrated success building creator or influencer programs and managing creator relationships.
• Strong content creation skills with an active portfolio and experience producing social-first content.
• Deep familiarity with TikTok, Instagram, YouTube, and emerging social platforms.
• Strong project management and stakeholder leadership skills.
• Immigration sponsorship is not available; eligibility for hire and applicable US work authorization requirements apply.

Nice to have

• Experience in consumer packaged goods, beauty, grooming, retail, eCommerce, lifestyle, or consumer technology.
• Experience with creator marketplaces, creator intelligence platforms, ambassador programs, affiliate programs, referral programs, or advocacy programs.
• Experience linking creator activity to business outcomes and commerce performance.

Culture & Benefits

• Hybrid work at the Boston GO & Tech Center.
• Total rewards include salary, bonus if applicable, and benefits.
• Commitment to equal employment opportunity and reasonable accommodation for individuals with disabilities.
• Procter & Gamble participates in E-Verify as required by law.