Senior Performance Creative (Paid Social)

Location: San Francisco, CA, USA. Flexible work arrangements are available through the San Francisco campus.

Salary: $172,000–$199,000 per year.

Company

Canva is a design platform focused on redefining how people experience and create design.

What you will do

• Turn campaign briefs, audience insights, and performance data into creative concepts for paid social campaigns across Meta, TikTok, YouTube, and other channels.
• Write hooks, scripts, static copy, carousels, and long-form video content designed to capture attention and drive action.
• Plan and run UGC-style, creator-led, and direct-to-camera shoots, including sourcing and directing talent.
• Edit and iterate high volumes of short-form video, applying strong judgment to pacing, structure, captions, sound, and storytelling.
• Review hook rate, hold rate, CTR, conversion, and other performance metrics to create hypotheses and improve future creative.
• Partner with strategists, marketers, and media partners while developing repeatable creative playbooks from successful experiments.

Requirements

• 5+ years of experience in performance creative, copywriting, video production, or content creation, with a strong focus on paid social.
• Portfolio of high-performing YouTube, Meta, or TikTok ads.
• Experience creating and remixing UGC-style content into conversion-focused ads.
• Comfort working with dashboards and performance metrics and connecting creative decisions to outcomes.
• Deep understanding of social platform dynamics, formats, and attention-driven creative.
• Ability to communicate creative rationale clearly and manage multiple projects with tight turnarounds.

Culture & Benefits

• Growth Creative work combines creativity, performance, experimentation, and scale.
• Equity package and health benefits plans.
• 401(k) retirement plan with company contribution.
• Inclusive parental leave and flexible leave options.
• Annual Vibe & Thrive allowance for wellbeing, social connection, and office setup.
• Virtual interviews and reasonable adjustments during the hiring process.