Head of Membership (E-Commerce)

Location: Manchester, United Kingdom; flexible working includes 15 work-from-home days per year, with an office in Trafford Park.

Company

hirify.global is the UK’s leading independent fragrance retailer, operating more than 220 stores and an online fragrance business.

What you will do

• Lead the long-term MyTFS membership strategy and annual growth plan across acquisition, activation, engagement, retention, renewal, and lifetime value.
• Develop a differentiated membership proposition that extends beyond discounts through rewards, access, discovery, exclusives, and experiences.
• Improve member economics and commercial performance by increasing repeat purchases, purchase frequency, incremental revenue, and gross-margin contribution.
• Shape the end-to-end member experience across stores, web, and app, including the app as the digital home of membership.
• Use customer data, segmentation, personalization, and test-and-learn methods to drive measurable behavioural change.
• Lead collaboration across Marketing, CRM, Digital, Retail, Trading, Commercial, Finance, Technology, and BI, while developing brand partnerships and supplier-funded member benefits.

Requirements

• Experience building customer value through membership, subscription, loyalty, or a related customer-growth proposition.
• Strong commercial and customer-growth experience, including proposition development and scaling.
• Strong understanding of customer lifetime value, retention, purchase frequency, churn, and acquisition cost.
• Experience using customer data and insight to guide decisions and developing commercial business cases.
• Strong digital and app understanding, with cross-functional leadership and influencing skills.
• Entrepreneurial mindset with a bias toward testing, learning, and scaling.

Nice to have

• Experience in retail, beauty, lifestyle, subscription, travel, hospitality, financial services, or digital marketplaces.
• Fragrance industry experience.

Culture & Benefits

• Flexible working hours and 15 work-from-home days per year.
• Duvet days, free onsite gym facilities, free parking, and staff discounts on fragrances.
• Progression and development opportunities in a creative and collaborative environment.
• Inclusive workplace committed to equal opportunity and diversity.

Hiring process

• Apply by uploading a CV through the careers page.