Social Content & D2C Growth Supervisor (Music Marketing)

Location: Shanghai, China

Company

hirify.global is a global music company focused on artists, recorded music, and fan engagement.

What you will do

• Adapt overseas music content for Bilibili, Rednote, Douyin, and WeChat Channels.
• Create shareable music content, including artist features, song challenges, interviews, and behind-the-scenes stories.
• Build and operate a differentiated music promotion matrix account system from scratch.
• Design public-to-private traffic funnels connecting social media exposure with mini-programs, WeCom, and fan groups.
• Promote physical albums, limited-edition merchandise, and offline events while owning D2C conversion outcomes.
• Plan and optimize small-budget campaigns across Dou+, Juguang, and Rednote Sponsored Notes to improve audience targeting and ROI.

Requirements

• Deep interest in Western pop, J-Pop, and K-Pop, with strong knowledge of music fandoms, internet culture, and industry charts.
• Ability to identify effective song segments and develop music and artist marketing concepts.
• Proficiency in Photoshop and CapCut/Jianying; basic shooting and visual composition skills.
• Strong social media storytelling, meme creation, content planning, and experimentation abilities.
• Understanding of D2C products and conversion pathways from public social platforms to private-domain destinations.
• English proficiency is required; Japanese and other additional languages are a plus.

Nice to have

• FCP or Premiere Pro experience and familiarity with AI content generation tools.
• A music-focused social media account with an established following or a proven viral content track record.
• Experience creating viral content through comment engagement or secondary distribution.
• Hands-on experience with AI-assisted video, audio, or image production.

Culture & Benefits

• Inclusive, collaborative, and globally connected working environment.
• Modern office designed to support productivity, creativity, and teamwork.
• Professional growth and development opportunities.