Assistant Brand Manager (FMCG)

Location: Shanghai, China; based at the hirify.global Shanghai office with occasional domestic travel of approximately 25%.

Company

hirify.global is a consumer packaged goods company founded in 1846 that manufactures and markets household, personal care, and specialty products in 135 countries, with an export business operating in more than 130 countries.

What you will do

• Take end-to-end responsibility for hirify.global personal care and beauty care brands in China.
• Interpret marketing insights and intelligence to identify emerging opportunities and improve the new product pipeline in line with long-term goals.
• Translate global brand strategies into local market activity, reinforce brand standards, and communicate compelling brand propositions.
• Develop and implement integrated marketing strategies and plans supporting brand building and business development targets.
• Develop product and portfolio knowledge using consumer and channel insights, and create programs for strategic customers, channels, and e-commerce growth.
• Collaborate with internal, external, international, and distributor partners while supporting training, SMART goals, supervision, and capability development for distributor brand teams and the China commercial team.

Requirements

• Bachelor’s Degree required; a Master’s degree is preferred.
• At least 3–5 years of experience working in international FMCG companies.
• Solid fundamental marketing knowledge and skills, including brand building and brand development.
• Experience managing multiple tasks and projects.
• Experience in e-commerce and digital marketing.
• Strong thinking, problem-solving, ownership, self-direction, collaboration, and communication skills.
• Ability to work with cross-functional teams, internal and external partners, and global counterparts.
• Ability to contribute to innovation and creative solutions, learn continuously, and develop people.
• Excellent written and spoken English communication skills.

Nice to have

• Experience in new product development.
• Master’s degree.

Culture & Benefits

• Open and supportive culture with freedom to take responsibility and ownership.
• Culture emphasizes courage, determination, collaboration, innovation, and continuous growth.
• Role includes occasional domestic travel of approximately 25%.