7 часов назад
Senior Director, Brand
117 500 - 158 500GBP
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Director, Brand (Global Travel Connectivity): Owning Airalo's global brand strategy and leading brand, creative, and brand systems teams across B2C, B2B, and B2B2C products with an accent on multi-region go-to-market planning, brand governance, and performance management. Focus on building a scalable brand function, developing regional leaders, directing global campaigns, and translating brand and category data into action plans.
Location: Remote, anywhere in the UK
Salary: £117,500–£158,500 per year, depending on residence within the UK.
Company
operates a global eSIM store that helps travelers stay connected with mobile data across more than 200 countries and regions.
What you will do
- Own the global brand strategy, roadmap, product launch strategy, and go-to-market plans across APAC, Arabia and Africa, Europe, and North and South America.
- Advise the CMO and cross-functional leaders on brand implications of product, growth, partnership, and operational decisions.
- Lead, recruit, coach, and develop Brand Managers, Creative leads, and Brand Systems specialists across regions and time zones.
- Define team structure, resourcing, brand tone of voice, guidelines, and governance across markets and channels.
- Monitor brand health, category performance, market penetration, user acquisition, and competitive performance, reporting action plans to senior leadership.
- Direct internal teams and creative agencies on toolkits, campaigns, promotions, content marketing, social, email, blog, eCommerce, and activation.
Requirements
- 10+ years of brand or marketing experience in product-led, fast-paced B2C, B2B, and/or B2B2C environments.
- 7+ years of experience leading and scaling brand or marketing teams.
- Experience building brand functions and teams across regions and time zones in competitive categories.
- Experience partnering with CMO- and C-suite-level leaders and influencing cross-functional strategy.
- Excellent communication, executive presence, group presentation, and public-speaking skills.
- Comfort communicating in English as the main working language. Strong judgment, analytical rigor, ownership, and ability to work with ambiguity are required.
Culture & Benefits
- Fully remote work with a distributed team of more than 400 people across 60+ countries.
- Autonomy, clear ownership, transparency, and the ability to make decisions without unnecessary layers.
- Opportunity to work on a product used globally by millions of travelers.
- Full-time, permanent employment with benefits provided according to the relevant UK setup.
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