Creative Director (AI)

Location: Remote; open to global candidates outside the United States, with the listed locations including Mexico, Brazil, Argentina, Portugal, and Spain. Must be able to work US business hours in Pacific, Central, or Eastern time zones.

Annual base pay: $75,000–$120,000 USD, depending on location and experience, plus a 15% bonus.

Company

hirify.global provides technology-enabled short-term rental group experiences across homes, multi-unit properties, and hotels.

What you will do

• Own and evolve the brand’s visual identity, tone of voice, and storytelling standards across properties, markets, channels, and campaigns.
• Drive a social-first content engine across Instagram, TikTok, and emerging platforms.
• Produce photography, listing copy, merchandising assets, and other creative optimized for Airbnb, Vrbo, Booking.com, Expedia, and direct booking.
• Lead seasonal and destination campaigns from concept through delivery across paid, owned, earned, and on-property channels.
• Build, coach, and scale a distributed team of designers, photographers, videographers, copywriters, and content producers.
• Deploy generative AI for image, video, copy, editing, and creative operations while partnering with Performance Marketing, Revenue Management, Real Estate, Acquisitions, and Interior Design.

Requirements

• 7+ years of experience in creative leadership, including substantial experience in luxury hospitality, travel, lifestyle, or premium consumer brands.
• Portfolio demonstrating personally shaped campaigns, content, and brand systems with strong creative quality and measurable results.
• Deep experience using social media as a primary brand channel and managing visual and verbal brand identity across geographies and sub-brands.
• Experience creating channel and distribution marketing assets for OTAs, marketplaces, retail channels, listing optimization, or merchandising.
• Experience using AI tools for image generation, video, copy assistance, and creative operations automation.
• Demonstrated success hiring, mentoring, and managing distributed teams across countries and time zones. Near-native written and spoken English is required.

Culture & Benefits

• Fully remote work-from-anywhere arrangement for candidates outside the United States.
• Generous paid time off.
• 15% annual bonus based on base pay.
• Work with a distributed, experienced, and cross-functional team in the travel and real estate industries.