Associate Director of Marketing (AI)

Location: Fully remote and open to global candidates outside the United States. Listed locations include Mexico, Brazil, Argentina, Portugal, and Spain. Must be available to work US business hours across Pacific, Central, or Eastern time.

Annual base pay: $50,000–80,000 USD, depending on location and experience, plus a 15% bonus.

Company

hirify.global provides technology-enabled short-term rental group experiences across vacation rentals, boutique hospitality, and related real estate markets.

What you will do

• Lead the marketing function across brand, creative, content, photography, social media, performance marketing, SEO, lifecycle, and CRM.
• Define brand strategy, voice, and visual identity across guest and homeowner touchpoints.
• Develop social media strategy and execution across Instagram, TikTok, and emerging platforms.
• Drive distribution marketing across more than 60 OTAs, including Airbnb and Vrbo.
• Plan integrated campaigns for seasonality, market launches, property onboarding, and the boutique hotel portfolio.
• Oversee budgets, forecasting, reporting, distributed-team leadership, agency selection, and AI-enabled marketing workflows.

Requirements

• 5+ years of marketing experience, including significant experience in luxury hospitality, travel, luxury short-term rentals, boutique hotels, or adjacent premium travel brands.
• Hands-on expertise in social media, brand management, and channel or distribution marketing.
• Direct experience with OTA channel management, including Airbnb or Vrbo.
• Experience building or contributing to premium or luxury brands.
• Experience managing distributed teams, contractors, or agency partners across creative and growth functions.
• Excellent written and spoken English at a near-native level; availability during US business hours; candidates must be located outside the United States.

Culture & Benefits

• Fully remote work with a globally distributed team.
• Opportunity to work across the travel and real estate industries and a portfolio of more than 3,000 properties.
• AI-native workflows for content generation, creative production, media buying, analytics, and operational efficiency.
• Generous paid time off.
• Annual performance bonus equal to 15% of base pay.