Associate Director, Performance and Digital

Location: Auckland City Campus, New Zealand; hybrid working with a mix of on-site and work-from-home arrangements

Salary: NZ$134,900–NZ$202,500 per annum, Band J, based on experience

Company

hirify.global is a large and complex higher-education organisation focused on creating knowledge, transforming lives, and shaping futures.

What you will do

• Set the strategy, governance, and operating framework for the university-wide performance marketing and digital capability.
• Lead Web, Digital and Content, and Digital Marketing specialist managers through delivery.
• Drive acquisition, conversion, and pipeline quality across the full student recruitment funnel.
• Own media and technology budgets, marketing technology platforms, agency relationships, and partner networks.
• Build measurement, attribution, ROI, experimentation, CRO, and customer-journey optimisation programmes.
• Lead digital transformation, capability uplift, and data-informed decision-making across the University.

Requirements

• Significant experience leading performance marketing at scale in a large or complex organisation.
• Deep expertise in paid search, paid social, programmatic advertising, and digital acquisition.
• Experience owning marketing technology, automation, and analytics stacks.
• Strong commercial and analytical judgement with a track record of using data to improve marketing investment decisions.
• Proven people leadership, including leadership through organisational change.
• Experience leading digital transformation, capability development, and continuous improvement.

Culture & Benefits

• 37.5-hour working week, flexible hours, and hybrid/remote working patterns.
• Up to 6.75% superannuation and annual salary increases with a performance-based multiplier.
• Five weeks of annual leave with an additional leave buy/sell scheme.
• Parental and carer support, including subsidised on-site childcare and paid parental leave.
• Wellbeing support including EAP services, discounted health insurance, fitness facilities, and supervised training clinics.
• Professional, leadership, cultural, digital capability, Te Ao, and Te Reo Māori development programmes.

Hiring process

• Submit a CV and cover letter online by Sunday 27 September 2026.
• Reasonable accommodations and support people can be arranged during the recruitment process.