Consumer Marketing Manager (Cybersecurity)

Location: Not specified; the role supports Southeast Asia and the Greater China Region.

Company

Kaspersky is a cybersecurity company providing security products and services for consumers and businesses.

What you will do

• Plan and execute B2C marketing initiatives across Southeast Asia and the Greater China Region.
• Develop and optimize regional and in-market digital marketing campaigns that drive brand awareness, demand, conversions, and product adoption.
• Coordinate campaign strategy, creative development, localization, agency management, contracting, budgeting, activation, and performance reporting.
• Manage brand partnerships, KOLs, and influencers across multiple markets, including onboarding, content oversight, and KPI evaluation.
• Manage regional marketing budgets, contracts, invoicing, accruals, and payment processes in cooperation with finance and legal teams.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field.
• At least five years of experience in regional B2C marketing, ideally in technology or cybersecurity.
• Experience with digital marketing, end-to-end campaign management, agency relationships, localization, reporting, and budget management.
• Experience sourcing partnerships and managing local and multi-market vendors, agencies, and channels.
• Proficiency with digital marketing tools, data analysis, and performance reporting.
• Fluent English is required; Mandarin is preferred.

Culture & Benefits

• Cross-functional collaboration with B2B, PR, social media, digital, media, channel, finance, and legal teams.
• Work across multiple Southeast Asian and Greater China markets with external agencies and partners.
• Operate in a competitive environment while managing multiple priorities and deadlines.

Hiring process

• HR interview.
• Meeting with the hiring manager.
• Interview with the hiring team, followed by the offer stage.