2 дня назад
Global Content and Thought Leadership Manager (Healthcare)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Global Content and Thought Leadership Manager (Healthcare): Developing and delivering thought leadership, editorial content, reports, articles, executive materials, and campaign assets for Cigna Healthcare's International Health business with an accent on content strategy, research-led storytelling, and translating complex healthcare topics for global audiences. Focus on building editorial roadmaps, optimizing content through SEO, AEO, and performance insights, and managing cross-functional content projects through publication.
Location: Work from home in the UK, or hybrid in Glasgow, UK or Madrid, Spain
Company
is a global health service company focused on improving healthcare, well-being, and care experiences across more than 30 countries.
What you will do
- Own and evolve the International Health thought leadership and content programme in line with business objectives, audience needs, and brand priorities.
- Develop editorial roadmaps and content calendars using audience insights, market trends, competitor activity, SEO, and performance data.
- Research, write, edit, and publish articles, reports, white papers, campaign assets, executive content, and thought leadership materials.
- Translate complex healthcare, clinical, and business topics into accessible content for international employers, brokers, HR and benefits leaders, and globally mobile individuals.
- Lead content projects from concept through publication with subject matter experts, stakeholders, agencies, and external partners.
- Manage publishing and governance processes while applying SEO, AEO, content analytics, brand, compliance, and quality standards.
Requirements
- Significant experience in content marketing, editorial, thought leadership, corporate communications, or a related field.
- Exceptional writing, editing, and storytelling skills, including long-form, research-led, and digital-first content.
- Experience developing content strategies, editorial plans, and thought leadership programmes aligned with business objectives.
- Ability to explain complex technical, healthcare, commercial, or specialist information to non-specialist audiences.
- Experience with content management systems, publication workflows, SEO, AEO, content performance measurement, and digital publishing.
- Strong stakeholder management, project management, prioritization, independent working, and cross-functional collaboration skills.
Nice to have
- Experience in healthcare, health insurance, employee benefits, well-being, or related industries.
- Experience creating B2B content for employers, brokers, HR leaders, or benefits decision-makers.
- Experience supporting executive thought leadership, PR, or senior leadership communications.
- Experience working across multiple markets and cultures, preferably in regulated environments.
- Familiarity with content analytics platforms, SEO tools, and AI-enabled content workflows.
Culture & Benefits
- Multicultural and hybrid working environment.
- Competitive salary.
- Private Medical Insurance.
- Employee Wellbeing Benefits.
- Educational Development Program.
Hiring process
- Submit a portfolio of personally developed content together with a CV.
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