Brand and Content Manager (EdTech)

Location: London, United Kingdom; hybrid with two days per week in the office

Salary: Up to £45,000 per year

Company

hirify.global develops MIS and school management tools used by more than 12,500 schools and trusts, helping education staff use data, save time, and improve their working lives.

What you will do

• Produce and publish blogs, case studies, gated content, white papers, emails, and social posts across hirify.global and its school management suite.
• Translate customer interviews and internal expertise into authoritative B2B copy and repurpose long-form assets into short-form content.
• Collaborate with Product Marketing and Demand Generation on buyer-persona messaging, gating strategies, nurture campaigns, and content lead targets.
• Manage website publishing, organic LinkedIn activity, hirify.global Community content, and brand governance across suite websites.
• Apply SEO and AI Engine Optimization workflows, track organic visibility and AI-driven referrals, and create visual assets with Canva and AI tools.
• Coordinate freelancers, agencies, suppliers, print materials, and event collateral while maintaining quality standards.

Requirements

• Strong B2B writing and editing skills across long- and short-form content; SaaS or EdTech experience is preferred.
• Hands-on experience with CMS operations, organic LinkedIn, SEO/AEO principles, lead-generation content, gating strategies, and nurture journeys.
• Active use of AI-assisted tools such as Claude and Gemini to scale production and build reusable workflows.
• Ability to interpret sales funnels and content performance metrics and build reports in HubSpot.
• Strong visual attention, brand-guideline discipline, briefing experience, and ability to manage multiple concurrent campaigns.
• Experience with Canva, Claude, Gemini, GA4, and HubSpot.

Culture & Benefits

• Flexible working is supported and can be discussed for the role.
• Wellbeing initiatives include mindfulness sessions, mental health first aid training, a virtual GP service, counselling, and personalised health checks.
• 32 days of holiday plus Bank Holidays, life assurance at three times annual salary, private dental insurance, and a salary-sacrifice pension.
• Enhanced maternity, adoption, and paternity leave, plus return-to-work maternity coaching.
• Professional development training budget, financial wellbeing coaching, social events, and one paid volunteering day annually.

Hiring process

• Phone screen.
• First-stage interview.
• Second-stage interview.