Content Marketing Lead (AI)

Location: Fully remote; candidates may work from anywhere, with hiring listed across EMEA, Brazil, Canada, Ireland, Portugal, Spain, the United Kingdom, and the United States.

Company

hirify.global is a B Corp-certified global employment platform that helps companies hire, pay, and support talent across countries.

What you will do

• Define the long-term editorial and category narrative across Marketing, executive leadership, Product, People, Legal, and customer-facing teams.
• Own the editorial roadmap and portfolio of flagship research and thought-leadership initiatives.
• Architect AI-first systems for research, brand voice, fact-checking, source verification, repurposing, evaluation, and reporting.
• Set the operating model for executive publishing and transform proprietary employment, salary, and hiring data into original research.
• Coordinate newsletters, podcasts, events, PR, analyst relations, product marketing, customer storytelling, and social around shared narratives.
• Connect editorial decisions to growth, customer trust, target-account engagement, earned influence, and pipeline.

Requirements

• 8+ years of experience in content, editorial, or brand journalism, including senior ownership of a brand narrative or thought-leadership programme at a B2B technology company.
• Evidence of creating narratives that influenced decisions, earned external authority, and were adopted across teams.
• Demonstrated AI-first practice involving agents, custom workflows, evaluation, quality assurance, governance, and adoption by others.
• Exceptional English-language editorial judgment, writing, editing, sourcing, and voice control.
• Ability to turn proprietary data and complex research into clear, defensible, business-relevant arguments.
• Ability to operate as a high-autonomy individual contributor without direct reports and influence executives and multiple functions.

Nice to have

• Background in HR technology, global employment, future of work, fintech, or another compliance-heavy category.
• Experience with AI search visibility and optimizing how assistants retrieve, summarize, and cite sources.
• Video, podcast, or design fluency.
• Experience establishing an in-house newsroom or original research programme.
• Experience working or living across multiple markets or speaking more than one language.

Culture & Benefits

• Fully remote, asynchronous, and collaborative work with a global team.
• 40 days of paid time off per year, including holidays and vacation, or more where locally required.
• Mental health support and a monthly wellbeing allowance.
• At least three months of paid parental leave with job protection for up to 12 months or as locally required.
• Work-from-home stipend for laptop and home-office equipment.

Hiring process

• Reasonable accommodations are available throughout the recruiting process.
• Official recruiting communication comes from an @hirify.globalhr.com email address.