Director, B2B Data Strategy & Revenue Analytics

Location: Remote within most US states, with some exclusions. The position is not eligible for immigration sponsorship. Office hubs are available in Los Angeles, Chicago, and New York for in-person collaboration and events.

Salary: $140,000–$160,000 annual base salary, plus benefits and an annual performance bonus.

Company

hirify.global is a digital marketing agency focused on expanding its teams and advancing marketing measurement and performance.

What you will do

• Own end-to-end measurement of marketing impact on pipeline and revenue.
• Define tracking strategies across websites, media platforms, marketing automation, and CRM systems.
• Lead implementation and QA of tagging, event tracking, dataLayer requirements, UTM governance, and campaign taxonomy.
• Ensure campaign touchpoints, lead data, and source information flow accurately through automation platforms, CRM, sellers, pipeline, and revenue reporting.
• Investigate discrepancies in conversion tracking, attribution, lead counts, pipeline, and revenue, resolving issues at the source.
• Build measurement plans, data models, documentation, field mappings, and repeatable operating workflows with analytics, engineering, marketing, sales, and operations teams.

Requirements

• Experience in B2B or demand generation measurement and marketing analytics, data strategy, marketing operations, or revenue operations.
• Deep hands-on knowledge of Google Tag Manager, modern digital measurement, front-end event tracking, dataLayer requirements, cookies, consent implications, and QA workflows.
• Experience with GA4 and web analytics tools.
• Strong knowledge of marketing automation and CRM systems, including Salesforce, HubSpot, Marketo, Pardot, or similar platforms.
• Experience with account-based platforms such as Demandbase and 6sense, campaign taxonomy, UTMs, click IDs, offline conversion flows, and attribution logic.
• Ability to troubleshoot technical and operational layers, translate business questions into measurement frameworks, and collaborate with engineers, analysts, marketers, and sellers.

Nice to have

• Experience with offline conversion imports, lead-to-account matching, or multi-touch attribution.
• Experience with data warehouses, BI, or reverse ETL environments.
• SQL skills and experience validating data in source systems, exports, or reporting layers.

Culture & Benefits

• Remote-first culture with flexible schedules and work-from-anywhere options subject to the role's US location restrictions.
• Unlimited PTO and an extended winter holiday break.
• 100% paid parental leave and 401(k) matching.
• Medical, dental, vision, life, pet, short-term disability, and additional voluntary insurance.
• Annual ClassPass credits and opportunities to use office hubs for learning, events, and collaboration.
• Inclusive workplace committed to equal opportunity, belonging, and work-life balance.