Staff Business Analyst (Marketing Analytics)

Location: Remote US

Base salary: $127,000–$223,000 per year, excluding bonus, equity, and benefits.

Company

Ethos is a life insurance technology company providing accessible online insurance products for consumers, agents, and carriers.

What you will do

• Investigate offline and direct mail channel performance and proactively identify issues, opportunities, and business questions.
• Analyze attribution methodologies, underlying data layers, and vendor models to diagnose discrepancies and validate measurement claims.
• Build response, lift, allocation, regression, and other statistical models for offline and direct mail decisions.
• Scale direct mail testing through multi-cell test mail merges, data pulls, dashboards, and list optimization analysis.
• Develop accessible dashboards and frameworks for monitoring and visualizing KPIs.
• Communicate findings to stakeholders and influence channel managers through actionable recommendations.

Requirements

• 5+ years of experience in business intelligence, analytics, or data science at established firms or high-growth technology startups.
• 3+ years of regularly building and maintaining BI reporting in tools such as Hex or Mode.
• 3+ years of regular SQL experience.
• Experience building statistical or predictive models beyond dashboard work.
• Experience using Python for data analysis and model building.
• Strong communication skills and the ability to translate technical findings into actionable recommendations; comfortable working with ambiguous, incomplete, or conflicting data.

Nice to have

• Experience with experimentation and Bayesian measurement.
• Experience with direct mail, offline, or other non-digital marketing channels.
• Experience with dbt or maintaining data pipelines and data marts.
• Familiarity with difference-in-difference, incrementality testing, and general linear models.

Culture & Benefits

• Remote work arrangement for US-based employees.
• Base compensation may be supplemented by applicable bonus, equity, and benefits.
• Inclusive workplace focused on diversity and authenticity.
• Equal opportunity employment.