9 дней назад
Senior Manager, Consumer Insights
135 000 - 170 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Manager, Consumer Insights (Consumer Research): Building a unified view of Tory Burch customers by combining primary research, social listening, voice-of-customer signals, and behavioral data with an accent on research design, customer storytelling, and strategic insight generation. Focus on owning the insights roadmap, managing budgets and vendors, designing qualitative and quantitative studies, and influencing brand, product, and marketing decisions.
Location: New York, NY, United States
Compensation: $135,000–$170,000 USD annually
Company
is an American luxury lifestyle brand offering ready-to-wear, handbags, footwear, accessories, jewelry, home, and beauty collections.
What you will do
- Own the consumer insights roadmap and prioritize research investments across brand, product, and marketing priorities.
- Design and execute qualitative and quantitative primary research, including focus groups, in-depth interviews, and surveys.
- Select research approaches, create respondent materials, and manage studies from planning through analysis.
- Combine primary research with social listening, voice-of-customer feedback, CRM data, and behavioral or digital analytics.
- Translate findings into customer stories and profiles that guide Brand, Merchandising, and Marketing decisions.
- Manage the insights budget, research vendors, platforms, knowledge repository, and always-on insights infrastructure.
Requirements
- 6+ years of experience in consumer or market insights or primary research.
- Hands-on experience designing and moderating focus groups, interviews, and surveys using qualitative and quantitative methods.
- Experience synthesizing social listening, voice-of-customer, behavioral, and digital data into a unified customer view.
- Experience owning a research agenda or roadmap, including budgets, vendors, and research tools.
- Strong research design, analytical thinking, storytelling, business judgment, and stakeholder management skills.
- Ability to present findings to and influence senior leadership.
Culture & Benefits
- Inclusive, collaborative, entrepreneurial, and adaptable working culture.
- Benefits supporting physical and mental health, financial security, and overall wellness.
- Employee discount and access to exclusive sample sales.
- Free executive coaching on demand and opportunities for professional growth.
- Paid volunteer days and opportunities to support the Foundation.
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