1 день назад
Manager, Consumer Insights
94 300 - 122 600$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Manager, Consumer Insights (Consumer Research and Analytics): Leading qualitative and quantitative consumer research initiatives that support brand growth, innovation, and commercial decision-making with an accent on synthesizing diverse data sources and translating findings into actionable recommendations. Focus on managing research projects and external agencies, influencing cross-functional stakeholders, and presenting compelling consumer insight stories.
Location: Office-based, five days per week; domestic travel of 10–20% required.
Salary: $94,300–$122,600 annually, plus annual bonus eligibility.
Company
is a large baking company with more than 20,000 associates producing and distributing branded bakery products.
What you will do
- Lead consumer research initiatives supporting brand, innovation, and commercial decisions.
- Design and execute qualitative, quantitative, syndicated, marketplace, shopper, and internal data research.
- Analyze and synthesize findings into clear, actionable business recommendations.
- Partner with Marketing, Innovation, Sales, Category Management, and other stakeholders to identify insight needs.
- Manage external research vendors, agencies, and studies from design through reporting.
- Present consumer insights and recommendations to influence business action.
Requirements
- Bachelor’s degree in Marketing, Consumer Insights, Psychology, Sociology, Anthropology, Business, Statistics, or a related field; a master’s degree is preferred.
- 5–8 years of experience in Consumer Insights, Market Research, Analytics, or a related discipline.
- Experience leading qualitative and quantitative research projects from design through implementation.
- Ability to integrate multiple data sources and generate meaningful business insights.
- Strong analytical, critical-thinking, communication, storytelling, and presentation skills.
- Proficiency in PowerPoint, Excel, and data visualization or reporting tools; ability to work in the office five days per week.
Culture & Benefits
- Inclusive work environment focused on diversity, development, and authenticity.
- Comprehensive benefits package.
- Paid time off.
- 401(k) with company match.
- Annual bonus eligibility.
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