Senior Manager, Consumer Insights (Lume & Mando)

Location: New York, NY; in-office Tuesday, Wednesday, and Thursday

Base salary: $147,500–$160,000

Company

hirify.global is a consumer packaged goods company behind Harry’s, Flamingo, Lume, Mando, and Coterie, focused on developing consumer brands and products that address unmet needs.

What you will do

• Lead consumer learning for the Lume and Mando brands and represent the voice of the consumer.
• Analyze consumer segments, attitudes, behaviors, values, emerging trends, categories, and competitive markets.
• Build learning roadmaps that uncover consumer pain points, unmet needs, and innovation opportunities.
• Partner with brand marketing, innovation, retail, and DTC teams to optimize products, initiatives, and communications across the omnichannel journey.
• Translate business questions into research objectives and manage multiple primary market research projects through delivery.
• Synthesize findings and communicate actionable recommendations to brand teams, cross-functional partners, and senior management.

Requirements

• Bachelor’s degree required; Master’s degree or MBA preferred.
• 7+ years of progressive experience in consumer insights and high-impact research studies of varying complexity.
• Strong experience with category, brand, advertising, innovation, and shopper insights.
• Experience using DIY quantitative and qualitative research tools.
• Ability to combine multiple information sources into clear data-driven stories and recommendations.
• Ability to work from the New York headquarters in the office Tuesday through Thursday.

Nice to have

• Experience in FMCG, beauty, personal care, or lifestyle brands.
• Master’s degree or MBA.

Culture & Benefits

• Medical, dental, and vision coverage.
• 401(k) match and equity in hirify.global.
• Flexible time off and working hours.
• Learning and development stipend.
• Paid sabbatical after 5, 10, and 15 years of service.
• Paid parental leave, company events, stocked kitchens, and free products from all brands.

Hiring process

• Visa sponsorship and work authorization filings may be managed in collaboration with immigration counsel when required.