12 дней назад
Senior Brand Manager
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Brand Manager (Heinz/FMCG Marketing): Driving brand strategy, consumer-led innovation, communication plans, and in-market execution for a growing category with an accent on end-to-end innovation, media campaigns, and cross-functional commercial delivery. Focus on translating consumer insights into brand-building actions, managing renovation and innovation projects, and coordinating creative, PR, and media agencies.
Location: Hybrid role based at The Shard in London, United Kingdom, with the ability to work from abroad
Company
is a global food company whose UKI business manages market-leading food brands including Heinz.
What you will do
- Develop consumer understanding and use insights to strengthen brand equity through communication and innovation.
- Create and deliver breakthrough innovation across the full cycle, from idea to launch.
- Manage innovation and renovation projects, coordinating cross-functional teams and external partners to deliver on time.
- Own media plans and campaign execution in partnership with creative, PR, and media agencies.
- Collaborate with Category Development, Sales, Finance, Consumer Insights, R&D, Procurement, and Supply Chain.
- Drive strong in-market execution and commercial performance across the category.
Requirements
- Proven experience understanding consumers, identifying needs and trends, and translating insights into action.
- Proven end-to-end experience delivering successful innovation projects.
- Experience managing communication plans from creative development through media execution.
- Strong commercial and P&L understanding.
- Bachelor’s degree required; a master’s degree is preferred.
- Fluency in English is essential.
Nice to have
- Proven experience delivering effective PR plans.
- Experience developing marketing strategies, analyzing market trends, and creating creative campaigns.
Culture & Benefits
- Career development pathway and a meritocratic, performance-based approach.
- Collaborative office culture with regular events and socials.
- Flexible and hybrid working approach, including the ability to work from abroad.
- Family-friendly parental leave benefits and a sponsored nursery scheme.
- Private medical cover, Digital GP, life assurance, and group income protection.
- Employee discounts, gym discounts, cycle-to-work scheme, sports clubs, volunteering days, and access to Calm.
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