Marketing Lead (Payment Business)

Location: Abu Dhabi, United Arab Emirates

Company

hirify.global is a global cryptocurrency exchange and digital financial platform offering trading, payments, wealth management, custody, institutional services, and Web3 products.

What you will do

• Own regional and global growth workstreams for the Payments Business Unit across acquisition, activation, usage, and retention.
• Develop and optimize rewards, cashback, referral, lifecycle, and promotional programs with Product and Operations.
• Lead go-to-market strategy and execution for new payment products, features, and market expansions.
• Translate complex payment capabilities into clear customer propositions, messaging, and use cases.
• Coordinate CRM, social, PR, paid media, partnerships, creator, and regional marketing activities.
• Use product performance, customer feedback, and market context to improve adoption and visibility.

Requirements

• 5+ years of experience in Product Marketing, Growth, GTM, or related roles.
• Strong experience in fintech, payments, banking, crypto, or another complex consumer product environment.
• Experience driving acquisition, activation, engagement, and retention.
• Experience developing rewards, referrals, lifecycle programs, incentives, or similar growth mechanisms.
• Strong analytical judgment, product and customer understanding, stakeholder management, and cross-functional leadership skills.
• Ability to work autonomously across multiple markets and communicate clearly and concisely.

Culture & Benefits

• Individual contributor role in a high-performance, fast-moving environment.
• Study Growth Fund supporting professional development and continuous learning.
• Regular team-building activities, workshops, and internal events.
• Collaboration with an international team across global markets.
• Career advancement and internal mobility opportunities.