Manager, Marketing & Consumer Insights

Location: Ahmedabad - Venus Stratum GCC; the job description also lists Bengaluru

Company

hirify.global is a global consumer packaged goods company whose Marketing & Consumer Insights team supports brand growth and commercial operations across global markets.

What you will do

• Lead planning, execution, and delivery of consumer insights and marketing analytics projects for assigned global markets and brands.
• Build market and brand understanding by analyzing consumer trends, business priorities, brand health, product and pack performance, and competitive dynamics.
• Synthesize quantitative, qualitative, point-of-sale, household panel, and syndicated data into actionable recommendations and Jobs To Be Done.
• Create and present analysis, research findings, and strategic recommendations to senior leadership and cross-functional stakeholders.
• Partner with Marketing, Sales, Finance, central capabilities, and internal and external stakeholders to integrate consumer insights into business decisions.
• Lead and mentor a project team of 2–3 analysts while scaling analytical capabilities and adopting best-in-class methodologies.

Requirements

• Master’s degree in business management, marketing, branding, or an equivalent qualification.
• 8–10 years of experience in consumer or shopper insights, marketing analytics, and brand consulting.
• 4–5 years of experience leading analytics engagements for global regions, markets, brands, or businesses, preferably in a global FMCG/CPG organization.
• Expertise in point-of-sale, household panel, brand health, revenue growth management, and syndicated data sources.
• Proficiency with NIQ, Circana, Kantar Worldpanel, Mintel, and Numerator; strong Advanced Excel and PowerPoint skills.
• Experience with SQL and Power BI is critical; intermediate Python, R, and SPSS knowledge is a plus.

Nice to have

• Experience in the food and beverage industry or a GCC setup.
• Expertise in AI tools for process optimization, visualization, and insights.

Culture & Benefits

• Work in a global commercial operations environment focused on data-driven brand growth and profitability.
• Collaborate across Marketing, Sales, Finance, central capabilities, and global brand teams.
• Contribute to continuous learning, professional development, and analytical capability building.
• Operate in a fast-paced environment emphasizing ownership, customer centricity, teamwork, and measurable impact.