Senior Specialist, Performance Analytics (Consumer Goods)

Location: Gurgaon, India

Company

hirify.global is a global tire manufacturer with approximately 63,000 employees and 48 manufacturing facilities across 19 countries.

What you will do

• Drive performance analytics for Consumer and Commercial businesses, initially focusing approximately 90% of the time on Consumer business.
• Track and diagnose brand KPIs using GfK, brand health trackers, and other market data sources, recommending corrective actions.
• Manage Powerlines performance tracking and competitive intelligence covering product launches, distribution, pricing, and promotions.
• Lead seasonal post-mortem analyses and root-cause assessments of market and brand performance.
• Define data requirements, identify data gaps, and procure data sources for analytics initiatives.
• Translate complex analysis into data stories, dashboards, and actionable business recommendations while coordinating with cross-functional teams.

Requirements

• 4+ years of experience in analytics, insights, market research, or business intelligence.
• Experience with GfK or similar syndicated market research data and exposure to consumer, market, or in-house research.
• Strong Excel skills, including PivotTables, advanced formulas, and data analysis.
• Ability to manage and analyze large, complex, and unstructured datasets.
• Strong analytical, PowerPoint, and data storytelling skills.
• Experience with Power BI and/or Tableau is preferred.

Nice to have

• Experience in the tyre, FMCG, FMCD, or consumer goods industry.
• Experience with Power BI and/or Tableau.

Culture & Benefits

• Full-time position within a global tire manufacturing company.
• Cross-functional collaboration across Consumer, Commercial, Analytics, Data Modeling, and Visualization teams.
• Opportunity to support varied initiatives across industry trends, marketing, product and pricing analytics, consumer research, and data visualization.