Martech Architect Lead (Location Flexible)

Location: New York; open to any of hirify.global's US-based markets. Work may take place from home, an office, a client site, or other business locations, with in-person attendance required when business needs, collaboration, client service, development, or travel warrant it.

Compensation: $126,500–$223,900 annually, plus eligibility for a discretionary performance-based bonus.

Company

hirify.global provides professional services to middle-market clients globally.

What you will do

• Evaluate and improve the Adobe Customer Journey Analytics implementation, including its data model, connections, instrumentation, reporting, governance, and quality standards.
• Lead the vendor evaluation and selection of a customer data platform, including requirements definition, proof-of-concept work, business-case development, and implementation governance.
• Design data models, identity resolution strategies, audience activation frameworks, and integrations across the CDP, Dynamics 365, marketing automation, intent data, and analytics platforms.
• Evaluate and recommend a journey orchestration platform such as Adobe Journey Optimizer, Braze, or an equivalent solution.
• Design real-time, cross-channel buyer journeys with decision logic, suppression rules, frequency caps, and personalization tokens.
• Own the architectural vision, integration standards, data governance framework, technology roadmap, and build-versus-buy-versus-configure evaluations for the Martech ecosystem.

Requirements

• 10+ years of experience in Martech, marketing data platforms, or marketing operations in a B2B enterprise environment, including architectural decision-making.
• Proven experience evaluating and selecting technology platforms and managing vendor assessments.
• Hands-on familiarity with composable or packaged CDPs, including data modeling, identity resolution, and audience activation.
• Ability to architect integrations across CDPs, CRMs, analytics tools, and data infrastructure.
• Strong knowledge of account hierarchies, lead-to-account matching, intent data, firmographic enrichment, and ABM audience frameworks.
• Bachelor’s degree in a relevant field; applicants must be able to work within hirify.global’s US-based markets and entry-level candidates requiring current or future sponsorship are not intended for hire.

Nice to have

• Experience with Adobe Experience Platform or Adobe Customer Journey Analytics.
• Familiarity with Microsoft Dynamics 365, composable CDP architecture, reverse ETL, and data warehouse-native marketing stacks.
• Experience in professional services, financial services, or another B2B environment.
• Background in marketing analytics or buyer journey measurement.
• An advanced degree.

Culture & Benefits

• Flexible scheduling across home, office, client-site, and other relevant business locations.
• Competitive benefits and compensation package.
• Flexibility designed to support work-life balance while maintaining client service.
• Equal opportunity employment and reasonable accommodation for applicants with disabilities.