VP, Client Architect (AdTech)

Location: New York, New York; hybrid work arrangement

Salary: $195,000–$250,000 per year, plus discretionary bonus and benefits.

Company

Horizon Next is a data-driven marketing organization providing brand strategy, media planning and investment, analytics, and connected marketing solutions.

What you will do

• Lead day-to-day data-driven marketing strategy across Horizon Next client accounts.
• Use the blu. Connected Marketing Platform, including its identity framework, data sources, taxonomy, UI, Snowflake access, and APIs.
• Oversee first-party data onboarding, pixel setup, log-level data passback, and integration with client martech stacks.
• Define seed audiences, audience frameworks, modeling inputs, business rules, and KPI-based audience prioritization.
• Align audience and measurement frameworks with Business Solutions, Activation, Marketing Science, Analytics, traders, and partner teams.
• Support media activation, suppression and retargeting strategies, custom algorithms, troubleshooting, reporting insights, and new-business use cases.

Requirements

• BA/BS degree from an accredited school.
• 9+ years of experience with data and technology, including DMPs, CDPs, and Addressable TV.
• Understanding of programmatic media and proven experience in audience development.
• Hands-on experience activating multiple data sources, including first-party data.
• Experience using AI and LLMs.
• Analytical, inquisitive, forward-thinking, collaborative, and confident with internal stakeholders and clients.

Culture & Benefits

• Inclusive workplace focused on welcoming, safe, and empowering collaboration.
• Health, life, and disability insurance coverage.
• Retirement savings plans, company-paid holidays, and unlimited paid time off.
• Mental health and wellness resources, pet insurance, childcare resources, fertility assistance, and fitness reimbursement.