5 дней назад
Director, Cross Channel Engagement Lead (CCEL)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director, Cross Channel Engagement Lead (CCEL) (Content Operations and Digital Marketing): Coordinating commercial marketing execution across channels for Amgen’s U.S. brand teams with an accent on content ecosystems, centralized capabilities, and cross-functional activation. Focus on optimizing deployment workflows, piloting new formats and automation, and building performance dashboards for content utilization and execution efficiency.
Location: Washington, D.C., District of Columbia, United States
Company
is a biotechnology company developing and delivering medicines for serious illnesses across oncology, inflammation, general medicine, and rare disease.
What you will do
- Coordinate commercial marketing execution for the Obesity brand team in partnership with transformation, media, production, channel operations, and analytics teams.
- Lead weekly cross-functional pod interactions to identify optimization opportunities and expand capability utilization.
- Drive adoption of self-service tools and centralized capabilities for finding, reusing, creating, and deploying content.
- Develop channel-specific playbooks, toolkits, implementation plans, and documentation of results and best practices.
- Support cross-channel pilots and test-and-learns involving new formats, customer journeys, and automation.
- Partner with analytics teams and platform owners to track performance and align DAM, Veeva, MLR, and content-flow systems.
Requirements
- Doctorate degree plus 4 years, master’s degree plus 7 years, or bachelor’s degree plus 9 years of experience in marketing, content strategy, and/or engagement operations.
- Experience in content operations, digital marketing, brand execution, or cross-channel engagement; 10+ years is preferred.
- Strong understanding of CRM platforms, digital asset management, tagging, trafficking, and content deployment workflows.
- Strong project, stakeholder management, analytical, organizational, written, and verbal communication skills.
- Experience collaborating with agencies, operations teams, and brand teams in matrixed environments.
- Familiarity with life sciences or other regulated industries and the ability to lead change in evolving marketing environments.
Culture & Benefits
- Collaborative, innovative, and science-based work environment focused on serving patients.
- Health, dental, vision, life, disability, and flexible spending benefits for eligible employees and dependents.
- Retirement and savings plan with company contributions, stock-based long-term incentives, and an annual bonus program.
- Paid time-off plans, work-life balance support, and career development opportunities.
- Flexible work models may be available where applicable to the role.
Hiring process
- Applications are accepted until a sufficient number of candidates are received or a candidate is selected.
- Visa sponsorship is not guaranteed.
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