Digital Marketing Analyst (Retail)

Location: New York, NY, United States

Salary: $80,000–$100,000 base salary per year

Company

hirify.global is a fashion and retail company.

What you will do

• Own weekly, monthly, and quarterly reporting for paid social, paid search, display, and other paid channels, including international markets.
• Build and maintain dashboards for channel leads and senior leadership.
• Partner with the data team to maintain marketing data flows, tracking, tagging, GA4, pixels, and UTMs.
• Analyze audience behavior, conversion funnels, ROI, attribution, and performance trends to develop optimization recommendations.
• Design and execute tests covering creative, audiences, bidding, and channel mix with the Data Scientist and other stakeholders.
• Support budgeting, forecasting, spend pacing, variance analysis, and reconciliation with Finance and agency invoices.

Requirements

• Bachelor’s degree in Marketing, Business, Statistics, Economics, or a related quantitative field preferred.
• 3–5 years of experience in digital marketing analytics, web analytics, or a related analytical role.
• Strong SQL skills and experience querying a cloud data warehouse; BigQuery preferred.
• Advanced Excel skills and experience building dashboards in Power BI, Tableau, or Sigma Computing.
• Familiarity with Google Ads, Meta, CRM/CDP platforms, campaign tracking, and attribution.
• Strong communication, attention to detail, and the ability to manage multiple projects simultaneously.

Nice to have

• Experience applying AI tools such as ChatGPT or Claude to analytics workflows.
• Hands-on experience with GA4 and tag management.
• Experience in luxury, fashion, or retail environments.
• Exposure to global or multi-market marketing.

Culture & Benefits

• Comprehensive benefits package.
• Short-term incentive program.
• Clothing allowance and merchandise discounts.
• Commitment to diversity, equity, inclusion, and a respectful workplace.
• EEO/Affirmative Action Employer.