Sr. Marketing Manager (Automotive)

Location: Hybrid role based in Duluth, Georgia, United States, with approximately 10% travel for dealer visits, meetings, and business events.

Company

hirify.global designs, engineers, manufactures, and markets performance-defining products and systems for bicycles, vehicles, powersports, specialty applications, and commercial trucks.

What you will do

• Lead integrated brand, product, and go-to-market marketing initiatives across OEM, dealer, retail, and digital channels.
• Develop dealer marketing programs, co-op initiatives, sales enablement materials, and localized campaigns to support channel growth.
• Manage paid media, SEO/SEM, email, web, CRM, performance marketing, e-commerce, and digital merchandising programs.
• Lead social media, content, advertising, product storytelling, and awareness campaigns that drive traffic, leads, and conversion.
• Support trade shows, sponsorships, dealer events, OEM activations, and product launches while measuring event ROI.
• Manage agencies, vendors, budgets, timelines, annual planning, KPIs, and cross-functional campaign execution.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 7–10+ years of progressive marketing experience with leadership responsibility.
• Experience executing integrated strategies across digital, social, advertising, e-commerce, demand generation, and product launches.
• Strong understanding of dealer network marketing, channel development, retail demand generation, and distribution-based business models.
• Analytical, project management, budget management, communication, presentation, and cross-functional leadership skills.
• Ability to collaborate across multiple time zones and adjust schedules when needed.

Nice to have

• Experience in automotive, performance vehicles, aftermarket, powersports, or enthusiast-driven brands.
• Experience with OEM relationships, dealer development, and multi-channel go-to-market strategies.
• Experience managing agencies, media partners, creative resources, and external vendors.
• Familiarity with CRM, marketing automation, e-commerce, analytics, and digital advertising platforms.

Culture & Benefits

• Hybrid work environment combining remote work with on-site collaboration.
• Approximately 10% travel for business activities.
• Competitive wages, employee benefits, and employee discounts.
• Performance-driven, collaborative environment focused on creativity, accountability, and measurable results.
• Regular collaboration with dealers, field sales, marketing, operations, and leadership.