Social Media Specialist (Motorsports)

Location: Allen Park, Michigan, United States; hybrid with onsite work required four or more days per week

Salary: $74,300–$124,500 or $86,600–$144,900 per year, depending on salary grade, scope, skills, and experience.

Company

hirify.global Motor Company develops vehicles and transportation solutions and operates hirify.global Racing across motorsports and automotive programs.

What you will do

• Develop and execute social media strategies across LinkedIn, Instagram, TikTok, X, YouTube, and Threads.
• Lead real-time social coverage and content curation for live hirify.global Racing events, including onsite work during evenings and weekends.
• Coordinate with PR, Communications, Engineering, Global Markets, Licensing, Dealer Relations, Design, and Product Marketing.
• Manage social campaigns, timelines, budgets, and external agency deliverables.
• Track channel performance and community engagement, turning analytics into content and campaign insights.
• Build relationships with sanctioning bodies, race teams, driver organizations, and other external partners while monitoring digital trends.

Requirements

• Bachelor’s degree in public relations, marketing, journalism, or a related field; equivalent experience is considered.
• 3–6 years of marketing experience with hands-on social media work.
• Experience managing social channels in motorsports, sports, or another fast-paced field.
• Working knowledge of LinkedIn, Instagram, TikTok, X, YouTube, and Threads and their role in integrated marketing plans.
• Strong presentation, communication, project-management, and budget-management skills.
• Legal authorization to work in the United States is required; visa sponsorship is not available.

Nice to have

• Hands-on photo, video, and editing skills.
• Familiarity with the motorsports industry.
• Automotive experience.

Culture & Benefits

• Medical, dental, vision, prescription drug, mental health, and wellness benefits.
• Paid parental leave, family care days, new-parent programs, backup childcare, fertility, adoption, and surrogacy support.
• Vehicle discounts for employees and family members, plus management lease options.
• Tuition assistance and active employee resource groups.
• Paid time off, paid holidays including the week between Christmas and New Year’s Day, and the option to purchase additional vacation time.