Growth-Performance Marketing Manager (Paid Media)

Location: Coldwater, Michigan, United States

Employment type: Full time

Company

hirify.global designs, manufactures, and markets performance products and systems for bicycles, powered vehicles, motorcycles, trucks, and related OEM and consumer markets.

What you will do

• Develop and execute paid media strategies across Meta, Google, Amazon Ads, and emerging acquisition channels for six brands.
• Manage budget allocation, pacing, and channel mix across dealer-direct and direct-to-consumer funnels.
• Monitor Marketing Efficiency Ratio performance, including Break-Even MER, Actual MER, and MER Gap reporting at portfolio and brand level.
• Lead attribution, measurement, and incrementality testing with marketing operations and IT.
• Deliver weekly, monthly, and quarterly performance reporting and business reviews for leadership.
• Brief and evaluate creative with brand managers, video production, and the Digital Experience Manager; affiliate and creator partnerships may be developed as an additional responsibility.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience.
• 5–7 years of experience in performance marketing, paid media, or growth marketing.
• Experience managing multi-channel budgets across multiple brands or business models.
• Working knowledge of DSP, programmatic advertising, audience targeting, and campaign scaling.
• Experience with Meta Ads, Google Ads, Amazon Advertising, GA4, Google Tag Manager, attribution, conversion tracking, A/B testing, and multivariate testing.
• Knowledge of technical integrations, product feeds, Excel modeling, BI tools, affiliate platforms, ad metadata, and structured data.

Culture & Benefits

• Team-oriented work environment focused on bringing performance products to customers.
• Competitive wages and employee discounts.
• Medical, dental, vision, health spending, and dependent care savings accounts.
• Disability and life insurance programs.
• 401(k) plan with employer matching.
• Professional development opportunities.