Vice President of Performance Marketing

Location: Charlotte Office, United States; work arrangement: on-site

Company

hirify.global is a home improvement services business headquartered in Charlotte, North Carolina, operating across 36 states in the United States.

What you will do

• Develop and execute an omnichannel performance marketing roadmap across SEO, search, social, native, programmatic, direct mail, shared mail, affiliate, and CRO.
• Lead technical SEO, content strategy, landing-page testing, and website funnel optimization to increase qualified lead volume and lead-to-sale conversion.
• Manage the lifecycle of direct and shared mail campaigns, including segmentation, creative testing, and attribution analysis.
• Optimize allocation of $50M+ in marketing spend against Marketing Cost % of Sales and ROI targets.
• Build affiliate partnerships, manage agencies and vendors, and collaborate with Brand, Mar-Tech, Accounting, Call Center, Sales, Creative, and Product teams.
• Lead the in-house marketing team, support divisional rebranding and greenfield market launches, and report results to the CMO, executive leadership, P&L leaders, and Board of Directors.

Requirements

• 8–10+ years of experience in performance marketing, growth, or demand generation.
• Proven experience owning large performance budgets and delivering measurable revenue growth.
• Deep proficiency with Google Ads, Meta Ads Manager, programmatic DSPs, SEO tools, paid media, experimentation frameworks, and performance analytics.
• Experience leading multichannel B2C, marketplace, or home services marketing programs.
• Expert ability to translate complex data into clear executive-level narratives and actionable decisions.
• Strong people leadership experience, including building and developing high-performing teams in fast-paced, growth-oriented organizations.

Culture & Benefits

• Builder-oriented environment focused on scaling an in-house performance engine.
• Culture of high performance, rapid testing, professional growth, and data-driven decision-making.
• Customer-first focus centered on trust, innovation, and service.
• Equal opportunity and commitment to diversity and inclusion.