Digital Marketing Manager

Location: Hybrid schedule based in Mettawa, IL or Downtown Chicago, IL; standard business hours with occasional flexibility for launches and time-sensitive initiatives.

Salary: $87,800–$128,750 annually, plus eligibility for an annual discretionary bonus.

Company

hirify.global is a global marine leader; Navico Group is its division focused on technology, systems, and solutions for marine, RV, specialty vehicle, and related industries.

What you will do

• Own digital performance for assigned brand websites and digital properties, including traffic quality, engagement, site performance, and conversion outcomes.
• Build and maintain digital roadmaps, translating brand and business priorities into sequenced plans with defined outcomes, owners, and timelines.
• Drive improvements to forms, calls to action, landing pages, content pathways, product discovery, dealer locators, partner journeys, and lead capture.
• Convert web analytics and reporting into insights, recommendations, and actions connected to business outcomes.
• Coordinate daily with paid media, SEO, marketing automation, analytics, UX, creative, development, and Web Operations partners.
• Improve digital intake, prioritization, automation, AI-enabled workflows, reusable templates, and scalable content operations.

Requirements

• 5–8 years of progressive digital marketing experience with direct accountability for website or digital experience performance in a multi-brand, multi-site, or enterprise environment.
• Experience building and executing digital roadmaps and translating business priorities into actionable plans.
• Strong working knowledge of web analytics, including Google Analytics 4 or a comparable platform, with the ability to turn data into recommendations.
• Practical understanding of SEO, conversion optimization, UX principles, and lead generation across the customer journey.
• Experience working in a matrixed or shared-services model and delivering results through teams without direct management responsibility.
• Strong prioritization, stakeholder management, and written and verbal communication skills.

Nice to have

• Experience with dealer-distributed, assisted-commerce, or B2B2C business models.
• Familiarity with enterprise CMS platforms such as Optimizely or Adobe Experience Manager.
• Experience using AI tools for planning, analysis, content operations, or workflow efficiency.
• Exposure to experimentation programs, SEO platforms, tag management, or web measurement concepts.
• Background in marine, outdoor recreation, consumer electronics, or manufacturing.

Culture & Benefits

• Hybrid work in a standard office or home-office environment.
• Medical, dental, and vision benefits.
• Paid vacation and a 401(k) plan with up to a 4% company match.
• Health Savings Account with company contribution and a well-being program.
• Product purchase discounts and additional employee benefits.