Senior Manager, Global Capability Owner, Campaign Planning and Automation (SFMC)

Location: Remote/Home-Based, with locations in London, UK or Philadelphia, PA; 20–30% travel required.

Salary: $140,800–$211,200 annual base pay for US-based candidates, plus potential bonus, equity, and benefits.

Company

hirify.global is a global biopharmaceutical company developing medicines for serious diseases, with a focus on oncology, neuroscience, sleep disorders, and epilepsy.

What you will do

• Define the vision, outcomes, strategy, and roadmap for global campaign planning and automation capabilities.
• Translate business needs into capability requirements, user stories, acceptance criteria, and measurable success metrics.
• Partner with business stakeholders, franchise Activation Leads, Tech Leads, development teams, and vendors to align priorities and delivery sequencing.
• Develop scalable marketing CRM capabilities across SFMC and related tools, including campaign planning, segmentation, audience management, templates, and modular content.
• Govern cross-channel interaction strategies and optimize data-driven journeys, decision rules, channel mix, and next best actions.
• Monitor adoption, KPIs, engagement metrics, experimentation results, and value realization to guide prioritization and continuous improvement.

Requirements

• Bachelor’s degree in business, technology, marketing, science, or a related field.
• 8+ years of experience in pharmaceutical, healthcare, or another highly regulated industry.
• Experience in digital product management, product ownership, or managing product roadmap creation and delivery in a cross-functional team.
• Strong knowledge of marketing automation, campaign execution platforms such as SFMC, campaign planning workflows, segmentation, targeting, consent and preference management, and marketing CRM governance.
• Experience with omnichannel data, campaign analytics, Agile product operating models, and collaboration tools such as JIRA or Confluence.
• Experience partnering with end users through capability discovery, design, and deployment.

Nice to have

• Advanced degree, MBA, or relevant graduate degree.
• Experience working in a product operating model and with digital or operational capability teams.
• Experience with rare disease or specialty brands.
• Experience using AI, automation, or agentic workflows to improve operations.

Culture & Benefits

• Product operating model focused on user problems, experimentation, data, and measurable business outcomes.
• Cross-functional collaboration across global capability, business, technology, and activation teams.
• US-based employees may receive medical, dental, and vision insurance, a 401(k) retirement savings plan, and flexible paid vacation.
• Potential eligibility for annual cash bonus or incentive compensation and long-term equity grants.
• Inclusive, collaborative environment centered on accountability, continuous learning, growth mindset, and enterprise value.