Senior Specialist, Communications & Content Strategy, Asset Management Marketing

Location: New York, NY; hybrid work between the office and home

Salary: $109,940–$186,760 USD annual base pay, plus potential discretionary bonus and equity component.

Company

hirify.global is a Fortune 500 financial institution providing asset management, wealth management, and other financial services to individuals, families, and institutions.

What you will do

• Create advisor-centric thought leadership, including market commentary, investment explainers, portfolio construction content, guides, emails, infographics, and video or podcast scripts.
• Translate investment views, market data, and product mechanics into clear narratives for financial advisors and their clients.
• Develop content for email, social, paid media, landing pages, gated assets, and nurture campaigns to drive engagement and qualified leads.
• Lead rapid-response market commentary in partnership with investment teams during fast-moving market events.
• Collaborate with Investments, Sales, Product Marketing, Digital, Design/Video, and Compliance.
• Track engagement, SEO, MQLs, sales adoption, analytics, UTMs, and CRM performance to improve content and distribution.

Requirements

• At least 5 years of writing or editing experience in asset management, wealth management, or related financial services.
• At least 3 years of experience creating content for intermediary channels such as wirehouses, IBDs, or RIAs.
• Strong understanding of markets, mutual funds, ETFs, SMAs, alternatives, and portfolio construction.
• Experience creating digital-first content that drives engagement and leads.
• Ability to work in a regulated environment in close partnership with Compliance.
• Strong interviewing, headline-writing, fact-checking, organization, and deadline-management skills.

Culture & Benefits

• Balanced hybrid working model with flexibility between office and home.
• Retirement benefits, including a 401(k) and pension.
• Medical, dental, vision, spending accounts, disability, and life and accident insurance.
• Paid time off, parental and caregiver leave, and additional well-being benefits.
• Discretionary bonus program that may include an equity component.
• Collaborative environment with accessible senior leaders and opportunities for internal movement.