Senior Digital Marketing Associate (Royce Investment Partners)

Location: New York City, New York, United States; hybrid schedule with weekly in-office and remote days

Salary: $135K–$150K per year, plus 401(k) match and health insurance

Company

Royce Investment Partners is a small-cap investment firm acquired by hirify.global, focused on actively managed investment strategies.

What you will do

• Develop and execute digital marketing plans supporting sales, brand awareness, client engagement, and product promotion.
• Manage email, website content distribution, marketing automation, subscriptions, and social media promotion.
• Plan recurring and short-term campaigns, including audience segmentation, testing, distribution, and optimization.
• Publish and quality-check web content, coordinate proofs and approvals, and tailor social messaging by platform.
• Manage analytics reporting across email, website, and social channels.
• Translate performance data into actionable recommendations for marketing and sales.

Requirements

• 5 or more years of digital marketing experience, preferably in B2B financial services, asset management, or another regulated industry.
• Hands-on experience with email marketing, marketing automation, segmentation, testing, and performance reporting.
• Experience with marketing automation tools such as Pardot, HubSpot, or Marketo; proficiency with Pardot is expected within the first three months if needed.
• Experience with web or marketing analytics, practical MS Excel skills including VLOOKUPs and pivot tables, and highly proficient HTML use for email and web content.
• Understanding of filtering and query logic for distribution lists, plus strong organization, attention to detail, communication, and deadline management.
• Bachelor’s degree in marketing, communications, public relations, or a relevant field preferred.

Nice to have

• Familiarity with SEO, metadata optimization, UTM tagging, landing-page performance, and digital content optimization.

Culture & Benefits

• Collaborative marketing group with an entrepreneurial spirit.
• Opportunity to work across marketing, sales, legal, compliance, and other organizational levels.
• Hybrid work arrangement combining office and remote days each week.
• 401(k) plan with company match and health insurance.