Senior Content Marketing Specialist (B2B)

Location: Hybrid, with four days per week on-site in St. Louis Park, Minnesota, US

Salary: $89,300–$165,800 per year, with potential eligibility for annual incentives.

Company

hirify.global designs, manufactures, markets, installs, and services electrical connection and protection products and solutions for critical equipment, buildings, and infrastructure.

What you will do

• Develop and implement content strategies aligned with infrastructure marketing priorities and customer journey stages.
• Manage the content lifecycle from planning and creation through publication, distribution, measurement, and optimization.
• Create articles, white papers, case studies, sales enablement materials, landing pages, email campaigns, social media content, and thought leadership programs.
• Translate complex technical products, systems, and solutions into clear messaging for technical, commercial, executive, customer, sales, and partner audiences.
• Partner with product management, sales, and marketing teams on new product introduction, commercialization, customer value communication, and market positioning.
• Manage editorial calendars and content roadmaps while establishing scalable standards, processes, and guidelines across a global matrixed organization.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field.
• 5–8 years of progressive marketing experience, including B2B content marketing experience.
• Experience creating audience-focused content from complex technical products, systems, or solutions.
• Experience supporting B2B product launches or commercialization initiatives.
• Working knowledge of SEO, AEO, AI-enabled content tools, and digital content performance measurement.
• Ability to manage multiple priorities and collaborate effectively across global teams.

Nice to have

• Experience in data center, industrial technology, electrical infrastructure, or another highly technical B2B industry.
• Experience with CMS, marketing automation, CRM, or project management platforms such as Marketo, Salesforce, Monday.com, or JIRA.

Culture & Benefits

• Global operations and opportunities to work across a diverse organization.
• Medical, dental, and vision plans with flexible spending accounts.
• Disability, critical illness, accident, and life insurance benefits.
• 401(k) retirement plan and employee stock purchase plan with company matching.
• Paid time off, volunteer time, parental and personal leave, tuition reimbursement, caregiver support, and well-being programs.
• Culture centered on innovation, integrity, customer focus, respect, teamwork, and accountability.