VP of Sales - Beverage (Hemp THC)

Location: Remote within the United States; national travel of up to 50% is required.

Base salary: $175,000–$200,000 per year, plus a quarterly performance bonus and equity.

Company

hirify.global is a fast-growing hemp-derived wellness company producing USDA organic hemp CBD, hemp-derived THC beverages, non-alcoholic functional drinks, and functional mushroom gummies.

What you will do

• Lead the national sales strategy across THC beverage, hemp CBD, and functional wellness portfolios.
• Oversee the DSD sales organization, including regional managers, state managers, and field sales representatives.
• Lead national key account managers across beverage/THC and natural-channel businesses.
• Develop distributor relationships with DSD beverage partners, KEHE, UNFI, and other route-to-market partners.
• Build, negotiate with, onboard, and manage a national broker network.
• Partner with Marketing, Operations, Supply Chain, and executive leadership on launches, market expansion, trade activation, and promotional strategy.

Requirements

• 10+ years of progressive sales leadership experience in the beverage industry.
• Experience with DSD/three-tier beverage distribution and natural-channel distributors such as KEHE and/or UNFI.
• Demonstrated success building and managing broker networks across DSD and/or natural channels.
• Experience securing and growing national retail partnerships and leading multi-state sales organizations.
• Strong understanding of route-to-market strategy, distributor and broker management, VMS mechanics, forecasting, and territory planning.
• Ability to operate through state-by-state hemp and THC regulatory changes and travel nationally up to 50%.

Nice to have

• Experience with regional beer wholesalers.
• Experience scaling a commercial organization in a founder-led, entrepreneurial company.

Culture & Benefits

• Quarterly performance bonus based on clear KPIs.
• Equity grant from the company option pool with four-year vesting and a one-year cliff.
• Benefits package including 401(k), health, dental, and vision insurance.
• Twenty days of annual PTO, including vacation and sick days.
• Dedicated budget for distributor visits, key account travel, trade shows, and industry events.
• $75 monthly product stipend and 50% off additional orders.