Digital Media Buying Senior Specialist

Location: Warsaw, Poland; hybrid flexibility with occasional work from home

Company

Procter & Gamble is a global consumer goods company and major advertiser behind brands including Gillette, Pampers, Oral-B, and Head & Shoulders.

What you will do

• Plan, execute, monitor, and optimize performance marketing campaigns across Meta Ads, TikTok Ads, and Google Ads.
• Track campaign KPIs including CPM, reach, CTR, and VTR, and manage the associated media budget.
• Prepare campaign analyses, reports, and presentations.
• Lead projects related to digital media campaigns and web analytics, including implementation of supporting tools.
• Collaborate with Marketing Technologists, Digital Strategists, Planning Managers, ecommerce teams, and brand teams.
• Prepare testing agendas and implement innovations to improve campaign performance.

Requirements

• Previous experience as a performance or digital media buyer, preferably in Paid Social or Google Ads.
• Practical experience managing and optimizing digital campaigns.
• Familiarity with Meta, TikTok, and Google Ads tools, metrics, and campaign processes.
• Analytical thinking and confidence working with numbers.
• Advanced English proficiency and advanced Microsoft Excel skills.
• Independence, responsibility, and creativity in recommending solutions.

Nice to have

• Knowledge of Google Analytics, Google Data Studio, or other web analytics tools.

Culture & Benefits

• Meaningful work and the opportunity to contribute from Day 1.
• Continuous learning, varied career development, and an inclusive culture focused on ownership, collaboration, and personal growth.
• Annual salary reviews, an employee pension plan, a company-contributed share purchase plan, private medical care, and life and disability insurance.
• Lunch support, fitness benefits, and a flexible benefits fund.
• Flexible work schedules, occasional work from home, and wellbeing programs.

Hiring process

• Submit a CV in English.
• Complete an online assessment after any required accommodation arrangements.